Technology Based Solutions
Star World - Game of Thrones
BriefThe brief was to promote the upcoming season 6 of Game of Thrones through clutter breaking and innovative ideas. GOT already has a huge fan following and the challenge was to immerse the media fraternity even further in it. It was an uphill task.
The activity engaged the media fraternity through six different activities on six different days. The agency employees were made to experience the world of Game of Thrones physically as well as virtually. The engagement activities entailed parchment paper letters to all of them, GOT OST welcome outside their offices, a couple of games and a virtual reality experience of the world of GOT followed by a croma shoot which helped the audience take back personalized memoirs of the activity.