Sony Max2 - Purple Fridays

Client

Sony Max2

Brief

A Bollywood movie channel reaching out to it’s trade partners wanted to do something at the very core of Hindi cinema. With the restriction of screening long movies in offices, what could a brand possible do which resonates to the core with Bollywood?

Campaign

There is nothing that associates better to Bollywood than music after it’s movies. A new property was planned called Purple Friday. It was a musical evening across agencies every Friday where budding musicians of the industry performed for the agency crowd. A simple activity which got the media fraternity hum, sing and dance along with Sony Max 2.

    • Title: Sony Max2 - Purple Fridays
    • Client: Sony Max2
    • Started From: September, 2015
    • Category: Ambient Branding Trade Activation
    • Agencies Covered: Lintas Lodestar GroupM ZO Starcom
    • Media Properties: Wall Strip Lift Branding Cut Outs Snap Frames Unipole
  • 540 Reach
    378 Likes
    540 Audience Engaged
    1 Agencies Covered