Sony Max2 - Purple Fridays
BriefA Bollywood movie channel reaching out to it’s trade partners wanted to do something at the very core of Hindi cinema. With the restriction of screening long movies in offices, what could a brand possible do which resonates to the core with Bollywood?
There is nothing that associates better to Bollywood than music after it’s movies. A new property was planned called Purple Friday. It was a musical evening across agencies every Friday where budding musicians of the industry performed for the agency crowd. A simple activity which got the media fraternity hum, sing and dance along with Sony Max 2.
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