Dainik Jagran - Casino Grande

Client

Dainik Jagran

Brief

Every festive season arrives a unique property from the house of Jagran which would tickle the fancy of most gamblers but this is serious business. The promotion of such a property becomes a tricky affair with entertaining the media fraternity with the core of the activity yet not crossing the line.

Campaign

The campaign involved setting up a mini casino in each of the agencies for a few hours. The games were a combination of roulette, poker, a proprietary digital slot machine with integrated Dainik Jagran branding in each of the games. From the pre hype of the activity to welcoming the agency employees to the casino zone, each element was casino themed. Participants were hander over a limited amount of chips which they had to multiply across games. The top few gainers were then awarded with branded merchandise.

    • Title: Dainik Jagran - Casino Grande
    • Client: Dainik Jagran
    • Started From: October, 2016
    • Category: Ambient Branding Technology Based Solutions Trade Activation
    • Agencies Covered: Lintas Lodestar GroupM ZO Starcom OMD Havas Media
    • Media Properties: Chair Branding Lift Branding Wall Strip Facade Branding Table Top Branding Snap Frames Scrollers LED Panels
  • 660 Reach
    462 Likes
    660 Audience Engaged
    1 Agencies Covered