BBC News - Agency Pub Quiz
BriefWith the media fraternity crunching numbers all day and grinding out serious data, BBC News wanted to stay away from the traditional marketing approach and add a dash of fun to the lives of planners and buyers. How do you promote a serious news channel in a fun way?
You ask them really serious questions in a really fun way. Add a dash of liquor and fun multiplies exponentially. The media fraternity was made to register in teams for the pub quiz. The formal invitations, follow ups and reminders led them to throng the venue in large numbers to play and participate. The quiz was a mix of serious knowledge based questions and some fun games. This was the ideal setting for the BBC team to connect with it’s trade partners over a few drinks and food.
- Title: BBC News - Agency Pub Quiz
- Client: BBC News
- Started From: November, 2015
- Category: Trade Activation
- Agencies Covered: Lintas Lodestar GroupM ZO Starcom OMD Havas Media Madison
- Media Properties: N/A
710 Reach539 Likes710 Audience Engaged1 Agencies Covered