AAJ TAK - KISKA HOGA RAAJTILAK
BriefUP elections was by far the biggest event of early 2017 and a time when people are glued to news channels. Aaj Tak wanted to cash in on the opportunity and maximize it’s viewership in the state during the elections. How to woo the audience to tune in to Aaj Tak?
To provide the audience with a feel of the political battle ground along with the integration of the news channel, a game was devised as an extension of their on air campaign called “Kiska Hoga Raajtilak?”. The game was a spin off of musical chair played to the news reading of Aaj Tak anchors. The winner was crowned and awarded with an Aaj Tak branded chair, both items in sync with the election campaign.