ABP News - Annual Branding Campaign

Client

ABP News

Brief

ABP News wanted to be present across agencies with their messaging throughout the year. The intention was to continuously be in touch with the media fraternity with an open channel of communication.

Campaign

Key properties across the top media agencies were branded with ABP News brand communication. The communications were refreshed at regular intervals providing ABP News with a virtual salesman across the top agencies for the whole year.

    • Title: ABP News - Annual Branding Campaign
    • Client: ABP News
    • Started From: January, 2015
    • Category: Ambient Branding
    • Agencies Covered: Lintas Lodestar GroupM ZO Starcom Mediacom MEC Havas Media Madison Other Corporates
    • Media Properties: Bus Branding Lift Branding LED Backlit Box Snap Frames Scrollers Pillar Frames
  • 950 Reach
    665 Likes
    950 Audience Engaged
    1 Agencies Covered